Sales process and system audit

We work seamlessly within your business to review, audit and analyse 4 key areas which are fundamental for any reservations/sales functions (be it site level or central).


  • Overall Strategy
  • Systems
  • Processes
  • Skill, Knowledge, and experience


We will outline across these 4 sections our findings, opportunities & solutions to increase revenue and corresponding like-for-like sales growth and present these back to you at the end of the project.

Topics we audit (not exclusive):

  • Website review of the complete online customer journey through to the back of house process for enquiries and booking
  • Social media presence, brand tone, content and sales driving activity
  • Online reviews and business reputation
  • Search Engine Optimisation and online business visibility
  • Booking system: usage and set-up (we are very experienced users of Collins; LiveRes and ResDiary)
  • Current sales team structure and effectiveness of this structure
  • The product offering; packages, offers, bolt-on’s, up-sells and pricing
  • Private hire & corporate events
  • Reporting: conversion rates; peak and off-peak trading; enquiry volumes; lost bookings etc.
  • Quality of communication; CRT Customer response time, response content and sales skills
  • Sales skill. knowledge & effectiveness of both Group Accommodation Team and Central F&B Team
  • Critical sales culture